Inside PR 439: Comscore gives us a lot to think about

• • PR

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This week, Gini Dietrich, Martin Waxman, and Joseph Thornley explore some of the great data and insights in Comscore’s report on the Cross-platform Future.

If you’ve missed the biggest change of the past couple years, it may be because you’re still interacting with the Web and social media on a desktop or notebook device. And if you are, you’re in the minority. Yep, that’s right folks. In December 2013, 53% of the time spent on digital media platforms was on mobile, 47% on desktop. Flash forward two years later to December 2015 and 65%, two thirds, of the time we spend on digital media platforms is now time that we spend on our mobile devices. Desktops have been reduced to one third of the time.

Comscore’s data also provides some interesting insight into the use of social media and the differences between people under 35 (think Snapchat) and those over 35 (think Facebook.) But regardless of which cohort you are looking at, Mark Zuckerberg can feel good, as Facebook and Instagram rank among the top three most-used social apps across all ages.

The other side of the move to mobile is the ongoing rise of video. And this data was collected before Facebook launched Live Video.

If you’re running a communications business, the Comscore report is a must-read. In fact, you may find that it provides you with the markers around which you’ll be building your business plan for the next year.

We’d love to know what you think. 

  • What data in the Comscore data really stood out for you?
  • What insights from the Comscore data will you act upon?
  • Where does PR fit into a mobile world?

Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter. And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.