Inside PR 425: The Lost Episode

Yes, it’s been a long time. Too long.

We haven’t posted, even though we have recorded podcasts.

And that’s all on me. This has been the busiest autumn for work that I’ve had in years. And I found I just lacked the energy to do that one more thing, to post Inside PR at the end of the day.

It’s on me.

If you’re reading this, if you’re still subscribed to the podcast, Thank you! Here’s the first of several that will be posted over a relatively short time as we catch up.

Today’s episode: Canada, the land social media forgot. It’s a two-hander. Just Martin Waxman and me. Gini is still on the road. But all three of us will be back together again next week.

Are we talking to ourselves? We hope not. Please let us know what you think about the things we discussed on this episode.

Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.


Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Inside PR 2.79: Defining PR & Divining Google+


Gini Dietrich, Martin Waxman and Joseph Thornley talk about the PRSA’s initiative to develop a new definition of public relations on this week’s Inside PR.

The PRSA’s current definition: “Public relations helps an organization and its publics adapt mutually to each other.” The public is invited to suggest the elements of a new definition using a ” fill in the blanks”  form on the PRSA Website.

Joe isn’t sure that the PRSA’s “fill in the blanks” crowd-sourcing approach will yield the type of definition that truly reflects the enhanced role of PR in the era of social media.

Gini Dietrich suggests that whatever definition is adopted, it will only be useful if it can be readily understood by the general public. And she believes that right now most people believe that PR amounts to little more than media relations.

Martin argues that the public relations profession should define itself through the lense applied by Jeff Jarvis when he asserts that “In a world of publicness which allows us to connect to each other, to information to actions and to transactions, links, i.e. linking up, help us organize new societies and redefine our publics.”

Also in this week’s podcast, we continue to experiment with Google+. Gini Dietrich has set up the Spin Sucks page on Google+. Take a look at it and let her know what you think of it.


We’d love to hear from you.

Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.

Join us at the Inside PR Podcast Facebook Group

Facebook is hard wired for connecting with friends and causes and signalling affinity for them. And there is a huge amount of conversation on Facebook.

So, we’re taking advantage of the new Facebook Groups feature to start an Inside PR Podcast Facebook Group. This is in addition to the @Inside PR Twitter feed.

Already, I’ve realized one immediate benefit of Facebook. It makes creating and posting video comments dumb simple. I’ve posted an introductory video on the Inside PR Podcast group.

It’s not great quality. I created it on the spur of the moment using my iPod Touch. And that’s the first benefit of the new Facebook Group feature I’ve discovered. It makes posting and responding to video comments as easy as writing a test comment.

I’ll be interested to see whether the conversation flourishes in these places. I hope you’ll join Martin Waxman, Gini Dietrich and me there.

Inside PR #131 – Wednesday, October 1, 2008


Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli define the broad scope of Public Relations and discuss the tactics that are involved in it.

Show Notes

00:33 Dave opens the show.

01:20 Housekeeping: Dave mentions that For Immediate Release, a bi-weekly podcast hosted by Neville Hobson and Shel Holtz, is having a listener contest to win tickets to one of two conferences, the first in Berlin, Germany at the end of October and the second in Los Angeles, California in November. To enter, upload a video (in any format, but do not email) that conveys a thought, a concept or an idea in imaginative ways.

03:17 Dave mentions that Third Tuesday is back in Toronto and Ottawa.
Niall Cook
,  Worldwide Director of Marketing Technology at Hill and Knowlton will be at Third Tuesday Toronto on October 7 and Third Tuesday Ottawa on October 8 to discuss his book Enterprise 2.0.

05:17 Terry introduces a comment from Harvey Skolnick, a marketing professor at Sheridan College.

06:47 Harvey’s comment proposes a topic for the show: Defining how broad the scope of public relations actually is.

08:21 Terry introduces five major segments of PR: 1) Media Relations, 2) Government Relations, 3) Stakeholder Relations (alliance building), 4) Investor Relations and 5) Internal/Employee Communications.

08:48 Terry talks about Media Relations.

09:14 Terry discusses Government Relations.

10:05 Julie talks about Stakeholder Relations.

11:26 Julie discusses Investor Relations.

12:10 Terry discusses Investor Relations.

12:45 Dave talks about Internal/Employee Communications.

14:45 Dave introduces the subject of PR tactics and begins with the tactic of writing.

15:56 Julie discusses writing.

16:20 Julie talks about a second PR tactic; event management.

20:04 Terry discusses two other PR tactics; media intelligence and media preparedness.

22:40 Terry discusses the final PR tactic; social media and the online space.

27:18 Terry summarizes the show topic.

27:55 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.