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00:25 Dave opens the show.
00:54 Dave introduces this week’s topic: Accreditation in the world of PR and the two major organizations that grant it.
01:44 Martin gives a quick 101 on the Canadian Public Relations Society APR designation, which he describes as similar, but not quite identical to the accreditation of the Public Relations Society of America.
06:05 Terry opens a discussion about the value of PR accreditation.
18:24 Martin talks about James Grunig, a communications theorist, who has developed 4 major models of public relations.
21:30 Martin mentions that he and his fellow accreditation committee co-chair at the CPRS, Vince Power, act as facilitators of study groups for those who are pursuing their APR.
25:57 Terry thanks Shel Holtz for suggesting that a discussion of the APR should include comments about the IABC’s ABC accreditation.
26:29 Housekeeping note: Terry thanks Janna Guberman for loyally producing Inside PR these past few months and notes that the producer’s torch has been passed on to Sarah Laister.
27:14 Terry closes the show.
This week’s episode was produced by Sarah Laister.