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Shel Holtz has a great, definitive summary of goals, objectives, strategies and tactics in response to Chris Clarke‘s question and our brief discussion on the podcast. Great WWII reference too…
Thanks so much for this very good summary of the terms many of us use everyday, yet continue to mean different things to different practitioners. Great analogy too…
This is great material for strategic communications. Anyone else from Centennial CCPR here?
Great information – thank you!