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We’re back. Ready for another year of Inside PR. And we hope you’ll be joining us again for a discussion of communication, technology, community and the impact they are having on us.

We start off today’s podcast with a discussion of corporate social responsibility – an issue Liza Butcher raised in a comment last week. Gini talks about the preference people have to work with a company that gives back. Joe cites Guy Kawasaki’s suggestion in Enchantment that you “should be a mensch.” Among other things, this means that you should “help someone who can be of absolutely no use to you.” Martin underlines this point with an example of a company that risked appearing self serving and self congratulatory in acting upon their social responsibility.

We also talk about the We the People site that is being launched by the White House. Joe compares it to the British Prime Minister’s Number10 Website, which also has a petition function as well as links to policy consultations. Gini argues that the site falls short of its potential by making the culmination of the process a response from policy makers in the White House. Martin wonders about the requirement for 5,000 expressions of support as the threshold at which petitions will receive a reply. Is it an arbitrary number? Or is there some rationale for this?

Finally, we talk about the recent news that monitoring service VMS shut its doors recently. Katie Paine published a thoughtful post on why the service failed. One of her arguments is that some longstanding suppliers are focused on giving their customers what they feel comfortable with. Newer entrants like Radian6 and Sysomos are innovating to provide the marketplace with new insights. Services that don’t match them will fall by the wayside.

Do you have an idea for a topic you would like us to discuss? Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pron Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.

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