Here it is. The first Inside PR podcast for your listening pleasure.
We’ve submitted the podcast to iTunes, so we should have a one-click iTunes subscription here once we get the word back from Apple. We have integrated PodPress, as you will see above, so just click play to hear the podcast right from the blog post. It takes a few seconds to buffer.
We’re also working on integrating PodPress into the site, which has a really neat integrated flash player that will play the podcast right from the blog post.
Inside PR #1
Welcome and introductions:
0:30 Terry opens the podcast; explains what the show is all about
3:00 What the podcast is not; not about egos or our firm or its clietns; when/if we do mention clients, it will be in context and with full disclosure
4:00 Outline of the intended format; try to keep to approximately 30 minutes; comments from listeners; tackle some issues of the week; a discussion about what Dave is blogging about on prworks.ca and a feature topic or interview
What’s on our minds:
6:30 Creation of the Canadian Council of PR Firms; CCPRF meeting with Toronto MBA programs to try and introduce PR in the curriculum; endorsement of the soon-to-be launched MRP measurement system; discussion of why this council formed outside the local CPRS or IABC chapters
Topic of the week:
22:18 a new philosophy on media training; authenticity vs. the message machine; has traditional media training caused more harm than good with audiences