This week on Inside PR, Terry and David hold their third discussion on the myths of public relations. This week, they continue their series with the myth of the “Golden Rolodex”. Also, they play this week’s contribution from Chris Clarke. Finally, Terry does his segment of “Inside PRoper English.”

Show Notes

00:33 Terry introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:33 Terry mentions that this is the 26th episode, which means that this marks a full 6 months of podcasting.

02:08 David mentions that there are no comments this week. He invites comments positive and negative for play on next week’s episode.

02:29 David brings up the many events David and Terry will be attending over the next few weeks. Terry will be in Ontario, California this week attending the Podcast Expo. He mentions that Inside PR #27 will be done from California from his end.

04:09 David brings up the Third Tuesday Toronto event, featuring Shel Israel. He also mentions the Third Monday Ottawa event, held this past Monday, which Terry expects to partake in. There are approximately 50 attendees of the Toronto event as of Sunday evening when the show is recorded, and somewhere near 35 for the Ottawa event.

05:33 David mentions that he was in Saskatoon, Saskatchewan. He attended the Summers Direct Communications Forum this past Monday. He hopes for comments from the attendees of the event.

06:20 David mentions that he will be doing the Canadian Institute’s “Internal & External Communications for Government” event with Joe Thornley in Ottawa.

06:53 Terry will be appearing at the Strategy Magazine Media in Canada Forum on October 3rd, as part of a roundtable discussion on podcasting.

07:46 David starts this week’s topic for discussion on the myth of the “golden rolodex.”

08:20 Terry mentions that he and David have had the question posed to them, “How are your media contacts?” too often from clients. Terry says that a personal relationship with a media contact does not guarantee that things will go the client’s way. What it will do is help inform the appropriate positioning of a story.

11:06 David says that a relationship will only take you so far. Some reporters will do favours, but for the most part, that’s not how you get your story into the news. What the client really means by the aformentioned question is “How is your influence over media?”

13:29 One way to get a bad relationship with a reporter is to build a good one and start asking for favours.

15:23 David mentions that not everyone has total control over what gets into the news.

16:40 Terry talks about how he believes agencies that build good relationships with reporters and always pitch good stories usually get their calls to journalists returned.

17:29 David talks about dealing with journalists who write things that do not please the client.

21:18 Terry talks about an analogous case in the world of government relations. The moral of the story is to not rely on contacts.  It’s not who you know, but what you know.

27:10 David introduces and plays Chris Clarke‘s segment for the week.

28:53 Inside PRoper English for the week: “between” and “among.”

30:31 David closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

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