First, a little background. The Oct. 31 edition of the Toronto Star had a story about blog monitoring that featured Environics Communications new blog monitoring service. Social media consultant Maggie Fox took some exception to the story through a post on her blog and followed up with a comment to Inside PR.
It’s definitely worth a listen and more discussion. Over to the Inside PR Nation for your thoughts….
Update: Bruce MacLellan, head of Environics Communications has left a comment on David’s PR Works blog.