For those of you who are checking out our podcast and this blog, please bear with us as we’re still under construction. Terry and I wanted to get the podcast rolling and get the iTunes listing process started ASAP, so we went forward with the blog not being 100 per cent ready. We’ll be adding all the usual stuff, including a proper blogroll, about pages, contact info, etc. over the next little while. We are also integrating the PodPress plug in. I couldn’t get it to work on first go, so I’ll be getting some help on that aspect today and you should see an embedded flash player right in the show notes so you can play the podcast right from the blog if you like. And, of course, we welcome comments, feedback, suggestions, and input of any kind in either text or audio formats.
Inside PR #1 – March 31, 2006
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Here it is. The first Inside PR podcast for your listening pleasure.
We’ve submitted the podcast to iTunes, so we should have a one-click iTunes subscription here once we get the word back from Apple. We have integrated PodPress, as you will see above, so just click play to hear the podcast right from the blog post. It takes a few seconds to buffer. We’re also working on integrating PodPress into the site, which has a really neat integrated flash player that will play the podcast right from the blog post.
Show Notes
Inside PR #1
Welcome and introductions:
0:30 Terry opens the podcast; explains what the show is all about
1:52 Terry shouts out to Shel Holtz and Neville Hobson as our inspiration thanks to FIR
2:08 Dave puts the call out for comments from listeners by waxmail or e-mail at [email protected]
Format:
3:00 What the podcast is not; not about egos or our firm or its clietns; when/if we do mention clients, it will be in context and with full disclosure
4:00 Outline of the intended format; try to keep to approximately 30 minutes; comments from listeners; tackle some issues of the week; a discussion about what Dave is blogging about on prworks.ca and a feature topic or interview
What’s on our minds:
6:30 Creation of the Canadian Council of PR Firms; CCPRF meeting with Toronto MBA programs to try and introduce PR in the curriculum; endorsement of the soon-to-be launched MRP measurement system; discussion of why this council formed outside the local CPRS or IABC chapters
14:45 Dave talks about the upcoming mesh conference in Toronto and Steve Rubel’s participation
Topic of the week:
22:18 a new philosophy on media training; authenticity vs. the message machine; has traditional media training caused more harm than good with audiences
Wrap-up:
33:15 Feedback, comments and requests to be interviewed are welcome; reminder of the [email protected] address and the Inside PR blog
34:54 Terry wraps up the show; theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer (and quite a ball hockey player!)