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This week, David and Terry talk about the importance of evaluation as part of a PR campaign. They also welcome an audio comment from Francis Wooby. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

02:25 Francis Wooby sends in an audio comment.

09:05 Francis also passed on a link to a survey at Emerson College about the level of engagement among podcast listeners.

11:20 This week’s main topic: evaluation

28:35 David mentions some measurement resources: KD Paine’s blog, Alan Chumley’s blog, and the IABC Creative Commons measurement page.

29:50 Inside PRoper English: uninterested and disinterested

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.


  1. I’m not sure if this is going to be flattering or just plain creepy for you guys, but I had to share this: I had a dream about you the other night.

    I’ve gone for what seems like years without actually remembering any of my dreams, and now I’ve had some really strange ones in the past few weeks. The other night, I had a dream that I was hanging out in the Inside PR studio while you guys were recording, drinking champagne – apparently is what the Canadian New Year celebration. That’s in March, right? And do you even have an actual studio?

    Anyway, I was a rowdy studio visitor, making it tough for you record effectively. I don’t remember to many specifics, but they’re surely irrelevant. The point is: I had a dream about Inside PR. I’m sure my lovely fiance would be thrilled to know it’s Terry Fallis and David Jones dancing with the sugarplums in my head. How sad.

    Also, about your audio troubles in the big anniversary episode, here’s a tip that might be helpful: If you’re using Skype or some other VOIP communication, don’t start the recording until after the call is connected. I’ve experienced problems similar to what you had, and I found it was because I started my recording software before I started the call. Hope that helps.


  2. Thanks for the invitation, guys, but it’s all I can do to produce the Asylum Report for FIR.

    I do have a suggestion for Inside PRoper English, though: “principle” vs. “principal.” I have seen the two confused in actual published books, and it makes me nuts.

  3. Come on, Sallie with an IE and Goetsch that rhymes with sketch. You can do it. We don’t need 10 minutes…just whatever you leave on the FIR editing room floor.

  4. Terry Author

    Hey Mike. Glad to know that when IPR puts you to sleep, the IPR dreams start. The show must go on…

    And Sallie, I can’t believe we haven’t yet done “principal and principle.” I checked and we haven’t! Shame on us. It’s a classic that always bugs me too… Thanks,


  5. Ter,

    You explore the “labyrinth that is public relations”, eh? I laughed pretty hard when I heard that. Only the show that includes “Inside Proper English” could possibly start a show combining “PR” with “labyrinth!”

    Anyway, as usual I enjoyed the show… many thanks for continuing on into year #2.


  6. Dave, Terry, you make an excellent point noting that so few communications plans have an evaluation heading.

    Communications is a management function. You can’t manage it if you can’t measure it.

    If we consider the RACE formula, my view is that EVALUATION is best looked on as a form of and contributor to RESEARCH. It’s best looked as on long-term, on-going and cyclical; as formative and strategic, not strictly a tactical after thought.

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