0:27 Martin opens the show.
1:32 Martin shares a story about talking social media with his local MP.
2:55 Gini starts off with the first topic of the episode: The homeless man with golden voice.
4:38 Martin thinks it’s a great example of the kind of videos that go viral.
6:38 Joe reminds us that there is no set formula for a viral video.
9:30 Joe thinks videos go viral because the appeal to a particular interest or cultural background. Unless you create a video with that in mind, it’s unlikely to be successful.
10:12 Martin recalls a panel he saw at South by South West Interactive and they gave three tips about making a great video: 1) develop a great story, 2) the production values need to match your story and 3) distribution and promotion.
11:34 Joe talks about the second topic of the show: Quora.com, a question and answer website and community. He thinks it’s a great research tool.
14:05 Gini wonders whether Quora is a social network or an open, unmoderated content reference website?
16:07 Joe says Quora is becoming a lot like a social network as it’s pure discussion, but on searchable answer basis.
16:30 Martin has recently signed up and is looking forward to playing with the website.
17:20 Martin closes the show.
This week’s episode was produced by Yasmine Kashefi.