Terry continues as host and looks back to April 2006 when IPR began and how he and Dave felt the need to act quickly in order to establish themselves among the many, many burgeoning Canadian PR podcasts. He observes that five years later the big PR podcasting wave has yet to hit.
Eden Spodek mentions recent CRTC research saying hobbyist podcasting is growing.
Martin contends MSM has done a great job podcasting their shows and wonders if that hasn’t had an effect on the number of people tuning into hobbyist podcasts.
Joe feels podcasts are fulfilling the expectations of people who are looking for niche content.
Gini believes we learn visually or by reading and not by listening and thinks that’s one of the reasons podcasting hasn’t exploded.
Joe talks about how businesses that experimented with audio podcasting quickly realized the power of putting that together with video.
Terry takes a straw poll of the crowd and asks how many people prefer audio or video podcasts. The audience is split 50/50. Terry talks about how much he likes audio and launches into a quasi-romantic story about the time he met Mitch Joel IRL… Enough said.
Martin asks Gini if she notices any difference between Canada and the US in social media?
Gini remarks that she’s impressed by PCTO’s ability to attract so many people and how well organized the free event is. She says she doesn’t think that there would be this many people attending in Chicago.
Martin wonders how you engage people in social media if you’re not a creator?
Joe thinks we’re all creators and need to have the passion to stick with it. The challenge is putting up with the work required to be creative.
Dave believes it’s about expectations and what keeps you motivated. He said that when he and Terry started IPR, they committed to do the show every week, aimed for consistency and quality and built an audience from there. It’s important to respect what your community wants and to do what’s right for you in your space.
Gini talks about community and uses an example of how her community came to her defense when another group criticized her en masse for her position in a blog post.
And that brings the second PodCamp Toronto show to a close…
Do you have comments? Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joe Thornley, and me on Twitter.
This week’s episode was produced by Yasmine Kashefi.