It’s been a year with Martin Waxman, Joe Thornley, and Gini Dietrich hosting Inside PR and we’re looking forward to our contract negotiations. We’d all like 100 percent raises. Too much?

What a fun look back and, it seems, our Magic 8 Balls are working.

Some of the underlying things we’ve chatted about during the past year and highlight in today’s anniversary episode:

– Comments: Dead or not?
– Billable hours: What’s the solution?
– Privacy: Sony, Apple, and responsibility.
– Tracking and measurement: Sysomos, Radian6, Salesforce, and more.
– Trends: Video, search, location, mobile payments, social media policies, and the tablet.
– eBooks: Are they changing the way we’re reading?
– All three of us have had big transitions in the past year: Martin merged his agency to become energi PR, Joe created Corum Research, and I launched Spin Sucks Pro!

Next week we’re doing a live recording from Lake Las Vegas for Counselors Academy. If you’re going to be at the conference, be sure to come by and see us! You might even get a guest appearance on next week’s show!

Do you have an idea for a topic you would like us to discuss? Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.


  1. Thanks for including us in your anniversary episode & congrats to each of you on your big transitions over the last year!

    Best wishes,
    Trish (@Dayngr)
    Community Manager | Radian6

  2. Congratulations on making it through your first year of Inside PR 2.0. I listen faithfully every week. Gini, you add to the show enormously. Much as I loved Terry and Dave and the original format, it’s about time a PR podcast had a FEMALE HOST, and Martin picked a real winner. Besides, there might just be too much Canadian niceness without a little Chicago spirit in there. 😉

    Now if someone would just explain to Kristine about putting ID3 tags into the actual MP3 file, for those who download directly or don’t use iTunes…


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