As we continue our special summer series of interviews, this week we feature two interviews from the Silver Anvil Awards, or as Gini likes to call them, the Oscars for the PR industry.
First we talk with Jay Winuk from the non-profit organization MyGoodDeed. Jay shares his story of the birth of 911 day, a national day of service to commemorate and remember those who perished on September 11, 2001.
9/11 Day is the international non-profit movement to observe September 11 every year as a day of charitable service and doing good deeds. It was created soon after 9/11 to provide a positive way to forever remember and pay tribute to the 9/11 victims, honor those that rose in service in response to the attacks, and remind people of the importance of working more closely together in peace to improve our world. Today millions participate annually by taking time out on 9/11 to help others in need, in their own way.
Then, we talk with Taryn Sullivan from Edelman in Atlanta and The Gateway Center about their award winning submission called Home is Where the GIFT is. Atlanta’s nonprofit Gateway Center, which battles chronic homelessness by providing services and self-sufficiency skills, asked Edelman to secure media coverage of a $32,000 gift from the Atlanta Downtown Improvement District publicprivate partnership. The agency did much more than that by executing a program that drove $70,000 in donations, contributed to securing 54,200 homes for the homeless, and established sustainable relationships to continue generating support.
That is all for now, until next week!
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