Well, it’s January 2013 and we thought we’d start the year with some upcoming projects and a list of the conferences we’re planning to attend.


Gini’s writing her second book, aptly titled Spin Sucks: The Book. It’s about the general perception that PR is made up of a bunch of spin doctors and what we can do to restore the industry’s reputation and perform our jobs ethically and honestly. In other words: how to ‘Fight Against Destructive Spin’.

Joe and the Thornley Fallis team are working on an ebook entitled, The User’s Guide to Social Media Listening and Engagement Tools, a marketing and communications industry resource. Twenty-two platforms will be reviewed and rated and individual sections will be published as blog posts.

Martin mentions he’s gearing up for the new University of Toronto School of Continuing Studies Digital Strategy and Communications Management Certificate program. The first class, a Foundations course, starts on January 23 and is almost full. Future plans include offering the Certificate courses online. Stay tuned…

And speaking of online courses, Gini is one of the presenters in the Content Success Summit presented by Social Media Examiner.  And Joe and Shel Holtz are offering an Integrated Social Media Course through IABC beginning on January 17.

Conferences we’re looking forward to/speaking at:

BlogH.O.T., March 25 to 27, Los Angeles

PRSA Western District Conference, April 18 to 20, Phoenix

Ragan 22nd Annual Corporate Communicators Conference, April 29 to May 1, Chicago

Mesh conference, May 15 and 16, Toronto

PRSA Counselors Academy Conference, June 9 to 11, Austin

CPRS National Conference, June 9 to 11, Ottawa

IABC 2013 World Conference, June 23 to 26, New York

PRSA Digital Impact, June 27 and 28, New York

PRSA International Conference, October 26 to 29, Philadelphia

There are lots more places to learn and keep your digital and social media skills finely tuned.  We’d love to hear about what you’re looking forward to.


Send us an email or an audio comment to [email protected], join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Kristine Simpson.


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