Martin here. And while this may be episode 404, we’re not sending you to a page like this…

Inside PR 404: Media just keeps on changing

On today’s show we talk about a couple of things: the ever-evolving media landscape and a new app that could turn citizen journalists into live TV reporters.

First – media: GigaOm, the tech analysis, publication announced it was shutting down. There’s been much written about them and why it happened. Here’s a quick recap:

That same week, the Toronto Star told readers it’s shuttering its paywall on April 1 and letting anyone access its online content free of charge.

We share our take on GigaOm, what it takes to run a business and how mainstream media’s trying to keep up.

Gini says it’s hard to figure out a workable paid content model and believes we’re on the brink of a content exhaustion point.

I suggest what we perceive success from the outside very differently than what you see when you’re inside and privy to the whole story.

Joe offers a business lesson and comments that venture capital doesn’t like slow and steady growth, but that you can build a business patiently and organically. He references Danny Sullivan’s post on Medium (shared above).

Then we chat about Meerkat, a live video streaming app where you send the feed directly to Twitter. In fact, Joe was testing it during our podcast but since the video is ephemeral, it disappears when you’re done, so you won’t find his feed.

Live streaming, of course, isn’t new. But the simplicity of using Meerkat means it could be a good tool for citizen journalists to witness events or capture breaking news. Have you tried it yet? What was your experience?

And what do you think about the state of media, social media and citizen journalism? We’d love to hear from you.

Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: if you like this podcast, please rate us on iTunes.


Thank you to the people behind Inside PR.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Ashlea McGrath.

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