This week’s Inside PR podcast comes to you from the PRSA International Conference in Indianapolis. Gini Dietrich and Martin Waxman presented sessions at the conference and they bring us their sense of what is on the minds of North American communicators who attended the session. Even better, we’re joined by a special guest, Michael Smart. Michael delivered a presentation on how to generate positive media coverage. And Gini and Martin dig in for his insights in this area.

We also visit some of the takeaways of the panel on podcasting that featured Gini, Deirdre Breakenridge and Shonali Burke.

Finally, Martin, Gini and Michael talk about the discussion around cybersecurity that really stood out for them at this year’s PRSA conference.

The audio quality has some background noise. Gini, Martin and Michael were in a room with a fair amount of traffic. But we think the content is good. So, I hope you will overlook the background sounds. They never quite drown out the conversation.

Oh, and by the way, Joseph Thornley was here too.  

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

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We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.


Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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