Gini DietrichMartin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.


Time Berners Lee reminds us about what the Web should be

Gini points out some wise words from Tim Berners-Lee about things that must change in order for us to realize the potential of the World Wide Web. And it starts with a concern for privacy. An article well worth reading.

Boaty McBoatface went for a swim

We just can’t get enough of this story. Boaty McBoatface sank beneath the waves – and then resurfaced. Turning a PR embarrassment into something positive and memorable.

Channels, Channels and Channels. Can you count on them?

Skype. Slack. Twitter. Snapchat. PR pros have adopted many new communication channels in recent years. Lately, there has been a great deal of concern about the future of Twitter. PR won’t die if Twitter dies. But it sure will change things. Twitter isn’t as much about pitching as it is about understanding the interests of journalists who we might want to pitch. People tweet about the things they care about. And knowing what a a journalist cares about is useful when deciding who to pitch a story to. Having said that, nothing is for ever. So, don’t get too comfortable with the tools you use today. You may have to make changes tomorrow.

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.

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We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on iTunes.


Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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