Data Science for PR

This week, Martin Waxman, Gini Dietrich, and Joseph Thornley talk with Alex Sevigny, the Executive Director of the McMaster-Syracuse Master of Communications Management Program, about the importance of data science to the skillset of the well-rounded PR professional.


We also talk about upcoming updates to the Apple Podcasts app, which will support podcast series and give podcasters analytics so that they can learn more about how people are consuming their content.

And before we leave, we talk about the comfort to be received from Binky. It started as a joke, and then it took over the world. 🙂

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to [email protected], leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini DietrichJoseph Thornley, and Martin Waxman.


Our hashtag is #IPRMustKnow. If you are tweeting or posting about the podcast, please include our hashtag so that we can find your post.

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We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

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Thank you to the people behind Inside PR. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

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