The White House has a new Communications Director – who is not a professional communicator.

Gini and Joe discuss what the demise of Sean Spicer and the appointment by Donald Trump of Anthony Scaramucci as White House Communications Director says to professional communicators and what it means for professional communications. Can any Tom, Dick or Anthony do what we as professional communicators do? Can they do it well? Do they even know what we do and what goes into it?

Do you feel belittled as a professional communicator when a person with no professional communications experience or expertise is appointed to one of the most senior communications positions in the world? Is being able to get yourself on television a critical skill for a communications executive? How important is it to be able to manage up? It’s nice that you like your boss. But, when telling truth to power, it’s better that you respect the boss.

The bottom line: This could get ugly.

Post Script: In fact, it did get ugly, really ugly.¬†We recorded this prior to the publication of Ryan Lizza’s New Yorker interview with Anthony Scaramucci, with all of its vulgarity. The quotes in that article speak for themselves.

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