On this week’s podcast, Gini, Martin and Joe talk about privacy and the continuing interest of government legislators about what the social networks and search engines are doing – and not doing – to protect it. Privacy is not just about the personally identifiable data. It’s as much about the metadata that flows from it.

We also talk about how realistic it is to expect agencies and organizations to respond to individual people during a crisis. The case is Joe’s over-two-day return to the dark ages when he and 250,000 other Hydro customers lost their power following a tornado in Ottawa. Is it good enough for organizations to simply publish general information – or should they attempt to respond to individuals and communicate information that would be useful to specific groups, such as neighbourhoods.


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Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Joseph Thornley.

Creative Commons Licence
Inside PR 522 Unrealistic Expectations by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


  1. As someone who lives in an area where we lose power several times a year, I feel your pain. At the same time, I know how hard it is to estimate time to restore since individual homes in the same neighborhood may come back online at different times due to power paths. My understanding is also that the utilities will generally restore infrastructure that brings the most people back the soonest, so it isn’t necessarily a logical progression (in the eyes of consumers). Finally, some of the restoration usually relies on other parties to repair damage to nearby infrastructure, remove trees, etc. making it even harder to estimate.

    That said, the more info that can be conveyed, the better. Since we lose power so often in this area, I suspect the utility is probably better at predicting restoration times than they might be in areas where it occurs less frequently.

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