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This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss four ways to turn your boutique agency into a Super Star, proper, PR agency.
00:27 Terry opens the show
01:09 Terry tells us about Podcasters Across Borders
03:34 Dave introduces the comment from David Silverman of Outpost out of the UK
05:01 Dave sets up the main topic of discussion for this week’s Inside PR: Four ways to turn your boutique agency into a Super-Star agency
05:13 Tip #1 – Build new practices by hiring experts.
06:43 Terry uses the hiring of Michael O’Connor Clarke to illustrate the effectiveness of this tip
09:58 Martin brings up the importance of being flexible in specialization
11:15 Tip #2 – Build experience in new areas by working with smaller clients and consider it an investment
14:14 Terry talks about how he and Dave learned to podcast with Ian Hull of Hull & Hull LLP.
16:41 Tip #3 – Growing your firm through buying or merging with a smaller agency that specializes in an area of interest
18:36 Martin gives us some examples of American firms using this tactic to enter into the Canadian market
20:40 Tip #4 – Fake it until you make it (though the panel of Inside PR does not recommend this action)
24:07 Martin talks about the importance of referrals
24:39 Tip #5 – Leverage your skills (a special supplement from Martin)
25:46 Terry talks about working with associates
27:31 Dave ties up the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Samantha Lovelace.