Inside PR 2.82: Social media resolutions


This is the last show of 2011 for Inside PR. It has been another great year with Martin Waxman, Joe Thornley and Gini Dietrich.

The group has recorded 82 episodes. However, Inside PR has been around for over five years with other hosts such as Terry Fallis.

This week Martin, Gini and Martin talk about their social media resolution.

Joe’s resolution is to be present, publish more often, and try to increase comments and engagement online. He will start by posting on Google+ and if there is more substance he will do a blog post and make people aware of his ideas on Twitter. To measure success, Joe will measure the amount of engagement he experiences on all his social platforms. He is looking for people to come back more than just once.

Martin’s resolution is to make the right choices. He has a hunger for a lot of things, but he can’t do all of it, and needs to focus. To measure success, Martin will measure engagement, meaningful interactions and meeting more great people.

Gini’s resolution is to take all that she has learned from her clients, all the digital tools and implement them for Arment Dietrich to drive sales. Gini will determine success by measuring good ol’ profit margins.

We’d love to hear from you. Send us your social media resolutions.

Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.

Inside PR #166 – Wednesday, June 3, 2009


Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and David Jones discuss client/vendor relationships and Martin Waxman reports from sunny California.

00:26 Dave opens the show.

05:08 Dave starts a discussion stemming from a YouTube video he saw about client/vendor relationships posted on Dave Fleet’s blog.

26:50 Terry introduces Martin’s segment, recorded in Palm Springs, California at the Counselors Academy Conference.

27:22 Martin gives us some highlights of the conference and tells us he will be interviewing the following people:  Pat McNamara of Apex Public Relations, Deborah Weinstein of Strategic Objectives, Joseph Thornley of Thornley Fallis Communications, Elise Mitchell of Mitchell Communications Group, Gini Dietrich of Arment Dietrich, Scott Farrell of Golin Harris and Jason Baer of Convince and Convert.

40:36 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.