This is the last show of 2011 for Inside PR. It has been another great year with Martin Waxman, Joe Thornley and Gini Dietrich.

The group has recorded 82 episodes. However, Inside PR has been around for over five years with other hosts such as Terry Fallis.

This week Martin, Gini and Martin talk about their social media resolution.

Joe’s resolution is to be present, publish more often, and try to increase comments and engagement online. He will start by posting on Google+ and if there is more substance he will do a blog post and make people aware of his ideas on Twitter. To measure success, Joe will measure the amount of engagement he experiences on all his social platforms. He is looking for people to come back more than just once.

Martin’s resolution is to make the right choices. He has a hunger for a lot of things, but he can’t do all of it, and needs to focus. To measure success, Martin will measure engagement, meaningful interactions and meeting more great people.

Gini’s resolution is to take all that she has learned from her clients, all the digital tools and implement them for Arment Dietrich to drive sales. Gini will determine success by measuring good ol’ profit margins.

We’d love to hear from you. Send us your social media resolutions.

Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.


  1. I am just starting to learn about social media. At first I was not sold on it as many accountants are not. But I have really started to get into it. If you have a newsletter please add me to the list.


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