Yes to greater transparency and more balance

Instagram released some information about how its algorithm determines what we see. Every individual has a unique feed. But all of us gain some insight from Instagram’s disclosure. A praiseworthy step toward greater transparency is how the social media sausage is made.

Last October, Facebook de-emphasized news in the Facebook Newsfeed. The bottom dropped out of many publishers’ traffic. New data from Chartbeat suggests that the system is returning to a healthier mix in which traffic to publishers from Google Search and direct has increased to provide a more balanced flow of traffic. Balance is good, in that it reduces the relative importance of any single platform.


How Instagram’s algorithm works, Josh Constine

Mobile traffic rises for news sites, Christine Schmidt

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Inside PR 509 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.