Instagram released some information about how its algorithm determines what we see. Every individual has a unique feed. But all of us gain some insight from Instagram’s disclosure. A praiseworthy step toward greater transparency is how the social media sausage is made.
Last October, Facebook de-emphasized news in the Facebook Newsfeed. The bottom dropped out of many publishers’ traffic. New data from Chartbeat suggests that the system is returning to a healthier mix in which traffic to publishers from Google Search and direct has increased to provide a more balanced flow of traffic. Balance is good, in that it reduces the relative importance of any single platform.
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Inside PR 509 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.