Inside PR 3.48: Transparency and Disclosure in Media Relations


On this week’s Inside PR podcast, Martin Waxman, Gini Dietrich and Joseph Thornley tackle an issue raised by Gini in a post on Spin Sucks: disclosure by PR agencies of business interest in media relations pitches. Gini kicks off the conversation by asking the question, “Should media disclose every time they work with a PR person in preparing a story?” Martin tells a story of a lesson earned through experience and Joe argues that the real issue isn’t the activity of PR agencies, but the notion that PR agencies are attempting to influence objective news gatekeepers. And we go from there.

Also this week, Martin also recommends that PR practitioners should take a close look at Google’s recent Hummingbird search algorithm changes.

Finally, in this episode, we talk about taking Inside PR on the road. We’ll be covering MeshMarketing which takes place in Toronto on November 7. If you are a marketer near or in Toronto, this is a conference well worth attending. You can find details on the schedule and registration here.


We would love your thoughts.

Send us an email or an audio comment to [email protected], join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

Inside PR is produced by Kristine Simpson and Ashlea LeCompte.