Inside PR #153 – Wednesday, March 4, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman play catch-up with listener comments and discuss Skittles leap into the world of social media.

00:26 Terry opens the show.

01:05 Terry tells us that this week’s show will be devoted to a “comment round-up,” which will be followed by a specific topic near the end of the show.

01:46 Terry introduces the the first comment from Deborah Zanke, sole proprietor of a PR consultancy.

06:27 Terry welcomes an audio comment from Jeremy MacLaine, a student at Loyalist college.

08:05 In response to Jeremy’s question, Terry and Martin discuss the do’s and don’t’s of being an intern in the PR world.

11:35 Martin welcomes an audio comment from Volodymyr Dehtyarov of Nords PR Ukraine.

17:03 Terry introduces another comment that was left on the blog by Mike Keliher.

20:12 Martin wraps up the comment portion of the episode with two final comments from last week’s live episode, recorded at Podcamp Toronto.

20:29 Terry takes a moment to thank Podcamp organizers Dave Fleet, Jay Moonah and Eden Spodek for organizing such a great event.

21:57 Martin reads the second last comment of the show, submitted by a Boston PR firm.

22:15 Martin welcomes the final comment of the show from Sarah Bannoff.

23:09 Martin introduces a discussion about the new Skittles website.

25:18 Terry asks whether the net effect of Skittles bold leap into social media is positive or negative.

29:27 Both Terry and Martin agree that Skittles foray into social media will certainly be used as a case study amongst PR professionals in the future.

30:40 Terry asks Martin for his opinion on how Skittles could take their current experience with social media and turn it around.

32:04 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #110 – Tuesday, May 6, 2008

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry’s BIG WIN, character blogs and social media’s impact on public relations.

Show Notes

00:25 Dave introduces the Show

01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley

02:45 Dave mentions Terry’s BIG WIN!

03:51 Terry tells us about winning the Leacock Medal for Humour

References:

Terry’s Website – Home of the Best Laid Plans

The News Release

Link to CBC.ca’s Ontario Today Archives

Buy The Best Laid Plans Online

Amazon.com

Amazon.ca
chapters.indigo.ca

About PLR

08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster’s Across Boarders, Mark Blevis and Bob Goyetche

09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree

11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight’s blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel

An episode of Jiminy Glick

18:13 Dave introduces the topic of social media’s impact on public relations

27:59 Terry Wraps up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace