Inside PR 3.33: Insight into how to organize a great conference


Yes, we all love making contact online with people who share our interests. But for Martin, Gini and I, that only feeds our appetite to meet the people in real life after we’ve connected with them online. And what better place to do this than a conference focusing on topics that matter to us?

socap_badgeThere’s just such a conference coming up next weekend on June 1 – the Social Capital Conference. Now in its third year, SoCapOtt has grown in number of attendees and number of sessions and speakers featured each year.

We know first hand how good this conference really is, both from attending and also speaking.  In fact Martin delivered the opening keynote last year and Gini is delivering the opening keynote this year. So, we sought an interview with Karen Wilson, co-founder with Lara Wellman of SoCapOtt and, along with Melany Gallant and Jordan Danger,  one of the organizers of this year’s conference.

In her interview, Karen offers some useful insight to others who might be thinking about organizing a conference. She speaks of mistakes made, lessons learned and the importance of engaging your intended participants in developing themes and content.

And it wouldn’t be Inside PR if Martin, Gini and I didn’t use the topic at hand to riff on a related topic. Martin is leading a session on Social Media goes to College with a panel of people teaching social media. And that gives us a chance to riff on the challenge of locking in course content in an area like social media that changes so rapidly.

But that’s just what we think. We’d love it if you’d listen to the episode and tell us what you think.


Send us an email or an audio comment to [email protected], join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter. Our theme music was created by Damon de SzegheoRoger Dey is our announcer. Inside PR is produced by Kristine Simpson and Ashlea LeCompte.

Special edition of Inside PR: Lara Wellman and Karen Wilson talk Social Capital Conference in Ottawa


This week, Inside PR hosts a special episode with Lara Wellman and Karen Wilson from the Social Capital Organizing Committee of the upcoming Social Capital Conference happening in Ottawa, Ontario on July 21.

For the first time, producer Kristine Simpson jumps in to the role of roving reporter and catches up with Lara and Karen to learn more about the conference.

Social Capital is a one-day conference that will fill the need of Ottawa’s active and passionate social media community. The conference will blend formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace.

Inside PR’s very own Martin Waxman will give an opening keynote on the Social Media Barometer. A cannot-miss presentation!

With countless opportunities for networking and learning, Social Capital will be the perfect destination for all who are interested in social media, be it for personal or business reasons, for the beginner or the expert, to come together and learn from each other. Attendees will leave with new skills to implement and a larger social network than they walked in with.

To find out more information on the conference visit their website at Tickets are still available and those interested in attending can register online.


Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.