Inside PR 2.93: PRSA Digital Impact Conference Recap


Martin Waxman and Joe Thornley join Inside PR from the PRSA Digital Impact Conference in New York City and pull Gini Dietrich in via Skype because she was back from Norway just the day before and couldn’t make the trip to the Big Apple.

Based on the interviews Martin and Joe were able to secure, we have a lot of great content coming up for you!

Some things to look forward to include interviews with:

  • Mattias Lufkens who, for many years, served as the social media director for the World Economic Forum at Davos. He gave a keynote at the conference that showed a case study on building an online presence. He talks about how he built the social media efforts for Davos and how he eventually grew a team focused only on video, blogging, social media, and web efforts surrounding the annual event.
  • Katrina Klier who is the worldwide marketing director for Microsoft. She catches up with Joe to talk about how Microsoft is moving past community and building kinship.
  • Gina Hernandez who is the executive director at the Society for New Communication Research, where she is responsible for sponsoring original research and advanced thinking on social media.
  • Lee Odden, who talks about his new book, Optimize.

And much more!

During the next few weeks, we’ll air these interviews so you benefit from the conference presentations, even if you weren’t able to attend.


Send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.