Inside PR 415: You Talkin’ to Me?

In this week’s edition of #IPRMustKnow, which you, our dear listeners, seem to like, we discuss:

  1. Yelp traffic could decline for the first time ever after Google changed its search algorithm.
  2. Web design is dead…and what that means for your use of social networks and mobile platforms.
  3. Instagram not only plans to compete with Twitter, but to beat them by sharing timely photos from world events.

And in the main topic of this week’s show:

About a week ago, a PR firm executive wrote a column titled, “PR Agency Leads Should Only Follow On Twitter.”

(We are not going to prove a link because we don’t want to give the story any SEO juice, but it’s pretty easy to find if you want to read it.)

You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet.

This is what she says:

Don’t get me wrong: I believe wholeheartedly in clients and influencers using Twitter to get the word out. But what I can’t for the life of me wrap my head around is why anyone in an agency — especially those working in PR, whose core responsibility is to help clients protect and amplify their brand voice — believes they should be out front adding their two cents proactively or using it as a publicity engine for their own means.

We discuss why this is completely short-sighted and bad advice for the leaders of any organization, not just those of PR firms.

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Inside PR is produced by Joseph Thornley.