Posted by Terry on July 25th, 2006
This week, Terry and David have a lively chat about conflicts of interest in the agency world, talk about Terry’s work on the Michael Ignatieff Liberal Party Leadership bid, welcome comments from Luke Armour and Paull Young, and Chris Clarke contributes his regular segment.
00:30 David introduces the show and welcomes listener comments to the comment line at 206-600-4741.
02:00 Terry thanks Luke Armour for his comment. Luke wanted to say that even though he lives in the US, he knows who David was talking about when he mentioned Les Habitants (the Montreal Canadiens).
02:45 David brings up Terry’s work on Michael Ignatieff’s bid for the Liberal Party of Canada leadership race. Terry discovered through this post that Ignatieff is the only candidate with a podcast. Terry says it’s incredible that none of the other candidates in the leadership are podcasting, as it’s a perfect way to get the word out. David adds that Ken Dryden is running for the Liberal leadership as well, a former Montreal Canadien goaltender.
07:15 David brings up a hazy area of PR for discussion: conflicts of interest in relation to client assignments. Terry tells a story from early in his career at Hill and Knowlton, where his Toronto office had a conflict of interest with an H&K office in Honolulu.
11:00 David adds his perspective as a member of a major PR firm, Fleishman-Hillard. His personal opinion is that clients can ask for whatever they want, but as a general rule should reserve issues of conflict to the firms themselves.
15:20 Terry says that the most important issue with conflicts is disclosure. Thornley Fallis has a code of conduct, part of which deals with conflict of interest. According to Terry, the first thing to do is disclose the conflict of interest to the client. Terry adds that he is not a proponent of ditching a smaller client to add a competitor with a bigger budget although the opportunity has arisen and is often tempting.
17:45 David says that chasing dollars is not the way to go. He invites any stories that deal with conflicts of interest through the appropriate channels.
19:50 Terry brings up the conflict agency. He once led a small agency owned by Hill and Knowlton, but operated independently. During his time there, he never received a single referral from Hill and Knowlton. He recommends that conflict agencies not to count on business being passed on from the parent agency.
23:00 Terry says that the bigger the agency, the more conflict of interests arise. He says to be sure to disclose any conflicts to the client. David says that clients will eventually find out if there is a conflict of interest, and Terry adds that the short-term gain is not worth the long-term pain.
24:20 Chris Clarke discusses goals and objectives, as well as titles of PR blogs.
28:10 David discusses goals and objectives. He thinks goals are long-term, whereas objectives are short-term. Terry agrees, and adds that a future show will discuss the difference between strategies and tactics.
29:30 David says that adding “PR” to the title of a blog (or, in this case, podcast) just feels right, although there will eventually be no more titles to choose from. He also mentions that the name “Inside PR”, in some ways, comes from Paul Holmes’ “The Holmes Report”.
33:00 Terry does his segment, “PR Words to Banish”. This week’s word: moot versus mute as in “it’s a moot point.”
34:19 David invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to firstname.lastname@example.org. He also welcomes any listeners to the Inside PR Blubrry site, which he visited thanks to Jill Pyle.