Posted by Terry on August 29th, 2006
This week on Inside PR, Terry welcomes guest host Michael Seaton from The Client Side in David’s absence. Michael and Terry discuss public relations from the client’s perspective. They play audio comments from Michael himself and Francis Wooby, and David Jones contributes the first-ever Lake-Cast. Finally, Terry does his segment of “Inside PRoper English“, and plays this week’s contribution from Chris Clarke.
04:12 Terry talks about IPR’s first-ever negative comment.
05:15 Terry plays an audio comment from Francis Wooby, who comments on the ethics meme.
08:24 Terry plays an audio comment from none other than Michael Seaton on the research discussion Terry and Dave were having on IPR #18.
12:40 Michael tells listeners a little more about himself.
15:36 David Jones corresponds from Lake Simcoe, hence the term Lake-Cast.
19:25 Terry and Michael discuss public relations from the client’s perspective, and how clients can get the most out of their agency relationships. Michael cites the book “A New Brand World” by Scott Bedbury.
23:00 Terry says the idea of the right fit or proper relationship is the key to a great agency/client relationship. Terry notes that his twin brother, who works in marketing and promotions, calls it “the final 5%”. Terry thinks it may be worth even more.
28:20 Michael believes you have to understand not only your business but the clients’ business as well. Also, it’s important to be a thought leader, because you need someone who keeps the client on top of trends.
29:30 Terry adds that it’s important to be good listeners and give the advice the client needs to hear, not the advice the client wants to hear.
33:13 Terry introduces and plays Chris Clarke’s segment for the week.
36:12 Inside PRoper English for the week: reticent
37:17 Michael’s blog can be found at theclientside.blogspot.com. He and Terry talk about a potential “Client Side” podcast in the works, so be on the lookout for more information on Michael’s blog in the next few weeks.
41:05 Terry thanks Michael for stepping in this week. He closes the show and invites listener comments: through email at email@example.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, Terry welcomes listeners to the Inside PR Blubrry site.