This week on Inside PR, Terry and David have a discussion about crisis communications. They welcome an audio comment from Bryan Person. They play Chris Clarke‘s comment for this week. Finally, Terry does his segment of Inside PRoper English.
01:17 David starts off with housekeeping. He talks about the music poll and mentions that the “no music” tally is leading the “add music” tally.
03:52 Terry reads this week’s first listener comment from Steven in China.
04:53 Bryan Person drops in with an audio comment this week. Terry and David discuss his comment with reference to the Environics case, crayon and Second Life, and how unforgiving the blogosphere can be for those who don’t play by the rules.
15:30 Terry starts this week’s talk on crisis communications. Terry says that every good organization should have some kind of a crisis communications plan.
17:45 David thinks it’s important to differentiate between a crisis communications plan and a crisis plan.
19:25 Terry thinks it’s possible for an organization to come out of a crisis stronger and more respected for their ability to handle it.
23:30 Terry adds that deciding whether the organization actually owns the crisis is key. Organizations should not own crises that don’t belong to them. He says that moving quickly and looking like you’re moving quickly are both extremely important.
27:27 David adds that the media will get their information one way or another. The media can get the spokesperson to speculate at times, and if not they are capable of finding a third party who can speculate for them.
29:48 David introduces and plays Chris Clarke‘s segment for the week.
32:50 Inside PRoper English for the week: led and lead.
34:43 Terry closes the show and invites listener comments: through email at firstname.lastname@example.org, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.