Posted by Terry on November 21st, 2006
This week on Inside PR, Terry and David have a discussion about what skills transfer best from another sector into PR. They play Chris Clarke‘s comment for this week. Also, Terry does his segment of Inside PRoper English. Finally, Terry and David play a skit from Luke Armour.
01:17 Terry starts off by talking about the Shel Holtz/Toronto Third Tuesday event.
03:10 David talks about the Canadian Institute’s New Media for Communications conference, happening on November 28th and 29th. Terry and David will both be speaking at the event, along with a slew of other Canadian social medialites.
05:58 David brings up the ads running on a number of Canadian PR blogs from Canada News Wire, including his own.
08:48 Terry introduces a listener comment from Scott McDonald about negative blog comments. David thinks that negative comments are better expressed on your blog than out in the open. He adds that sometimes blogs aren’t the right answer. Terry agrees with David and says that negative comments are easy to respond to on a blog.
15:20 Terry brings up this week’s topic: the skills required when transferring from a different field into PR. David says that the risk of hiring someone from another discipline into PR are high. He advises that those considering such a change understand the PR industry before attempting to make the switch.
18:30 David thinks the core skills of PR are, first and foremost, writing, then strategic thinking, creativity, multitasking, and the ability to work under pressure. Terry adds that there are not as many good writers out there as people think. He says that it’s difficult to teach a bad writer ow to be a good writer. It is possible to teach a good writer to be better. One important skill that Terry adds is common sense (which is not very “common” at all).
21:25 Terry thinks that the ability to speak and have a presence is important.
22:23 David used to think that the best PR people were the total package, but now comes to believe that there are 3 clearly defined roles: practitioners, managers, and leaders.
24:00 Terry’s final trait is the ability to connect with other people.
27:11 David wraps it up: the ability to write, the ability to think, and the ability to connect with people.
27:45 Terry introduces and plays Chris Clarke‘s segment for the week.
30:00 Inside PRoper English for the week: that and which.
32:40 David closes the show and invites listener comments: through email at firstname.lastname@example.org, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcome listeners to the Inside PR Blubrry site.
33:40 Luke Armour has graciously sent along the following skit he put together lampooning the PR podcasting community. The Virtual Geek Dinner. Hilarious!