Posted by Terry on November 28th, 2006
This week on Inside PR, Terry and David have a discussion about the PR stunt. They welcome comments from Julia Stein and Sallie Goetsch. They play Chris Clarke‘s comment for this week. Finally, Terry does his segment of Inside PRoper English.
01:17 Terry mentions the podcast he recorded with Shel Holtz and released as an IPR Special Edition.
04:30 David talks about the Canadian Institute’s New Media for Communications conference, which is taking place November 28th and 29th. Terry and David will both be speaking at the event.
06:30 David introduces and Terry reads a comment on the blog from Sallie Goetsch (rhymes with sketch).
09:30 David introduces a listener comment from Julia Stein, a colleague of David’s from Fleishman Hillard. She asks two questions: one about writing, and the other about leadership.
12:10 Terry recommends not only writing a lot but also reading a lot to improve writing skills. David tells a story about his own writing.
15:15 David says that leadership is parts maturity, confidence, and experience.
17:20 Terry mentions that you can learn just as much from people who you don’t see eye-to-eye with than from those you consider mentors.
19:20 Terry tells a story about leadership from his time in university.
20:00 This week’s major topic for discussion: the role of stunts in PR. Terry thinks that stunts play a smaller role than most people assume in PR, and that they should be used as a tactic, not a strategy. Terry talks about a stunt he and David worked on many years ago.
22:40 David talks about the stunt as a means for a quick hit.
25:25 Terry points out that the public view is that the stunt is all there is to PR. He notes that the stunt is ususally what gets the most attention from the media, which makes the public view it as the only part of a campaign instead of one aspect of a campaign.
27:06 David advises to use stunts wisely. He also points out that award-winning campaigns often revolve around stunts, which he considers unfortunate.
29:13 David introduces and plays Chris Clarke‘s segment for the week.
34:20 Inside PRoper English for the week: tricky singular forms
36:00 Terry closes the show and invites listener comments: through email at firstname.lastname@example.org, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.