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This week on Inside PR Terry FallisDavid Jones and Martin Waxman interview Alan Chumley and discuss PR measurement.

00:28 Terry opens the show.

00:40 Dave introduces this week’s topic: PR measurement.

00:45 Dave recently sat down with his friend and former colleague, Alan Chumley of PROOPH PR, to discuss measurement.  Note:  Alan will be speaking at a CCPRF event tonight.

02:01 Dave introduces 4Q’s with Alan Chumley.

07:42 Dave, Terry and Martin give us an idea of what their measurement wishlist, as it relates to PR outcomes, might look like.

28:39 Martin introduces this week’s -30- segment.

31:42 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music NetworkRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.