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This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth discussion about PR and advertising based on their interview with Steve Rubel.

00:26 Terry opens the show.

01:27 Dave introduces this week’s 4Q segment with Edelman’s Steve Rubel.

05:52 Dave, Terry and Martin have a lengthy discussion stemming from Steve Rubel’s responses to the 4Q’s.

19:56 Terry introduces the -30- segment.

23:08 Martin closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.