Posted by Gini Dietrich on December 7th, 2011
We had so much fun at the PRSA International Conference in Orlando because we got to talk to so many smart people.
Martin Waxman had a chance to chat with him in the Traackr booth about what they’re doing, how relevance drives influence, and what types of analytics are now offered through the tool.
During the conversation, Martin asked Pierre-Loic what three pieces of advice he had to offer to PR professionals.
- 1. Be open-minded. The new media list looks a little like the old media list, but it’s not. Be open to the new influencers you aren’t used to seeing and welcome surprises.
- 2. Nothing replaces hard work. This is one we really like because he talks about how what they do makes the repetitive process easier, but they’re not replacing good PR.
- 3. There is no silver bullet. As easy as it is to want to rely on some of these tools to automate our jobs, there is no silver bullet to online influence. In order to engage people in a meaningful way, you have to rely on good old relationship-building skills.
He also talks for a few minutes about the alpha list they just launched, which is a way to give control to influencers so they can define their own lists.
I thought it would be interesting to get the opinion from my male counterparts, but Joe was too chicken to say anything beyond, “No! That’s not true!”
The point we all agreed on, though, is our industry is so focused on media relations, which is just a tool and not everything that we do, that it’s hard to escape that notion.
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This week’s episode was produced by Kristine Simpson.