In this IPR Special Edition, Terry and Pat Gossage, the founder and President of Media Profile and former media advisor to Prime Minister Pierre Trudeau, meet to discuss political communications among other things.
00:16 Terry introduces Pat Gossage
00:52 Terry asks Pat about his career in politics and how it led to public relations
05:41 Pat talks about what it was like working with Trudeau
07:40 Pat discusses the lessons clients can learn from Trudeau’s approach to the media
08:15 Terry asks Pat about the current Conservative government of Stephen Harper and its approach to the media
12:42 Terry and Pat talk about transparency and revisit politicians’ dependence on key messages
17:05 Terry and Pat talk about the value (or lack thereof) of Q&A documents
18:24 Patrick offers some advice to young people interested in public relations
20:51 Terry thanks Pat Gossage and closes the show
Background on Patrick Gossage:
Patrick is one of Canada’s most highly respected public relations practitioners. Drawing on his 35 years of experience in broadcasting, politics and communications, including serving as the prime minister’s press secretary, he established Media Profile in 1986 and provides strategic communications advice and media training to numerous private and public sector clients.