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This week on InsidePR, David and Terry discuss networking as an important part of the world of public relations. Also, they play an audio comment from Leesa Barnes, change “PR Words to Banish” to “Inside PRoper English”, and play another segment from Chris Clarke.
Please send your comments to us in an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.
Show Notes
00:26 David welcomes listeners to this week’s show and invites them to make use of the comment line at 206-600-4741.
01:15 David welcomes new listeners from Radio Talent Zoo.
02:45 David warns that he is recording this week’s show from his backyard, so beware of the ambiance of the outdoors.
03:45 Terry talks about a comment that Luke Armour recently sent in reference to the segment “PR Words to Banish” and provides some alternative titles, and they chose to change the title of the segment to “Inside PRoper English”.
06:00 David and Terry debate whether or not to commission a jingle from Luke Armour for the newly-named segment.
07:30 David welcomes an audio comment from Leesa Barnes, who applauds IPR’s approach to listener comments and talks about the survey she co-authored, the Canadian Podcast Listeners Survey.
10:55 David thanks Leesa for her kind words and explains that they are not the first to put listener comments in the podcast, but they might be the first to put listeners comments on the blog page as they come in.
12:30 Terry talks about Leesa’s survey in greater detail. He mentions that more women are listening to podcasts than men, and that older generations are listening to podcasts more than the younger generations, among other interesting survey results.
15:50 David waxes poetic on podcasting data for Canadian podcasters.
19:00 Bryan Person of the NewComm Road podcast invites listeners of Inside PR to Podcamp Boston. His comment is available for download on the Inside PR show blog.
20:08 David introduces this week’s topic, networking. Terry talks about building relationships, and David recommends picking up a copy of David Maister’s book, The Trusted Advisor. David then picks up on Terry’s idea that one should always give attention to junior and senior clients and mentions that those behind the front desk can end up with their name on the corner office door.
26:43 David gives some advice: do favors for people, and do information interviews. We’ve all needed help and been there before.
30:00 Terry tells a story of how he spent an hour with a young person he helped out years ago and ended up working with her as a client down the road.
31:00 David uses two tools that he finds fantastic: one is LinkedIn, and the other is Plaxo.
33:00 Terry says that the objective during networking events is not to sell, but to build relationships.
35:25 This week’s segment from Chris Clarke
37:17 Terry and David discuss Chris’ segment, and David closes out the chat by highlighting David Maister’s book and a podcast called Manager Tools.
39:40 This week’s “Inside PRoper English”: “…the reason why…” It’s either “the reason” or “why”, not both.
41:18 Terry invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to [email protected]. Terry and David also welcome listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Gentlemen,
What, no jingle?
Thank God. One of those things my fingers type before my brain engages (I am a blogger, after all).
And I’m not Canadian, but 70’s Rock? Is that metric?
We just can’t get Jaffe’s jingles out of our heads but we appreciate the offer! “Who put the X in X plus 1… yaddah yaddah…”
That was ’70s Canadian Soft Rock…yeesh! metric, however, is a great new band I’d suggest you check out. (http://www.myspace.com/metricband)…of course they’re Canadian.
Here’s an Inside PR trivia tidbit: this episode is the perfect length for a flight from Surfers Paradise to Sydney.
I started the episode when we levelled out, the hostess’ started to go through the cabin at the end of Chris Clarke’s contribution, and as the closing music started we began our descent.
Worked out pretty well!
Just a thanks for recommending The Trusted Advisor. A fascinating topic to write about – a hard one to live evey day, and something for lifelong learning for all of us.
Paul…we have been flirting with the idea of creating podcasts to perfectly match the length of the various commutes of our listeners. We neglected to mention that this was the Surfers to Sydney edition. But thanks for noticing.
David M…we’re big fans and are very embarrassed that we haven’t done anything about scheduling an interview with you yet…though we talk about it every week when we’re prepping the podcast. Soon. I promise.
Thanks for tuning in David. We’ve not forgotten your offer of an interview. We’d love to do that sometime for an IPR Special Edition.
Paull, anything I can do to make the hostesses to go through the cabin is my pleasure.
While Leesa’s comments are worth noting, we need to be careful of something. People can quickly suffer from survey-saturation which will drive down participation and skew results.
I spoke with Leesa following the release of the results of her survey and hope to work with her to contribute to a more comprehensive version of her survey when it launches its 2007 edition. I encourage people to consider collaborating so that we can keep survey participation fresh and interest high.