01:28 David mentions that he will be away for Inside PR #22, and in his place will sit Michael Seaton from The Client Side.
01:50 David mentions that there were feed problems with Inside PR #20 and apoligizes for any inconvenience this may have caused.
02:20 Terry talks about his role as co-host of For Immediate Release #165 with Shel Holtz.
03:50 Dave notes two comments on the Inside PR blog, one from Owen Lystrup picking up on our reference to sports PR in IPR #20, and the second from our friend Mark Blevis about the Inside PRoper English segment from the same show.
06:10 David brings up his employer, Fleishman Hillard, and talks about the issues involved at the agency level with regards to astroturfing. David and Terry will deal with three different topics on astroturfing over the course of the episode: its definition, the term mobilization, and the importance of transparency.
07:35 Terry starts by talking about the importance of a clear and easily understood definition of the term “astroturfing”. He gets into definitions that can be found on the New PR’s Anti-Astroturfing page.
12:24 David moves on to the next issue with astroturfing: mobilization. He thinks the key is whether or not a group of people have a legitimate concern.
16:18 Terry gives an example from the pharmaceutical industry and looks forward to listener feedback on his example.
20:11 David wonders if charities can be guilty of astroturfing and invites listener feedback.
20:58 David moves on to the last matter, transparency. He thinks that if you don’t want your company known to be involved with something, you’re probably astroturfing.
23:55 David wraps up the conversation and invites listener feedback on the topic of astroturfing. Terry says there is plenty of grey area, and the only way to move things forward is by talking about them.
25:50 Chris Clarke talks about his toughest week of work at Thornley Fallis.
27:30 David and Terry briefly talk about the problems with Dell batteries of late.
28:17 Inside PRoper English for the week: penultimate
29:34 Terry closes the show and invites listener comments: through email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site.