This week on Inside PR, David returns from illness to co-host the show with Terry. They have a discussion about whether the PR agency consultant should ever act as spokesperson for their client. Also, they feature this week’s contribution from Chris Clarke and also play an audio comment from Francis Wooby. Finally, Terry does his segment of “Inside PRoper English.”

Show Notes

00:33 David introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:13 Terry mentions that there were no comments from last week’s solo-show sans David.

01:52 David brings up tonight’s Toronto Third Tuesday event, where the crowd welcomes Matthew Ingram, technology reporter/blogger from the Globe and Mail. Also, Terry explains his position on the journalist as blogger.

05:18 Terry makes another Third Tuesday Toronto announcement: Shel Holtz will be joining us in November. More information to come – stay tuned.

05:58 David talks about the new marketing agency, spearheaded by Joseph Jaffe. He announces it on his podcast this week.

09:11 Terry mentions that he and Chris Clarke visited Fanshawe College on Monday in London, Ontario.

09:44 C.C. Chapman will be in Toronto this week.

11:02 David starts this week’s chat on the agency representative as spokesperson for a client.

12:23 Terry says that he is not a supporter of the agency speaking on behalf of a client unless there is no alternative.

15:11 David thinks that under certain circumstances it’s admissable, but he has his own opinions on how to represent oneself as the spokesperson.

18:30 David brings out the Canadian Public Relations Society code of ethics. Terry calls for full disclosure always.

20:49 Terry brings up Edelman and Wal-Mart’s blogger relations campaign from this past year. He also says that clients should be their own spokespeople, unless as a last resort. This brings them to talk about the latest Edelman/Wal-Mart issue.

26:32 David introduces and plays Chris Clarke‘s segment for the week.

29:25 Inside PRoper English for the week, with a little help from Francis Wooby: 360 degrees vs. 180 degrees and the word “decimate.”

34:21 Terry closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.


  1. Hi Terry and Dave,

    I wasn’t able to listen to last week’s show until tonight, so this is a crossover comment relating to both IPR #28 and #29.

    First, Terry thank you very much for addressing the role of Communications and PR in non-profit. I have been fortunate to be associated with a charity in London called Jesse’s Journey. Chris will be able to tell you how I went on and on about this organization in class last year!I have been both a volunteer and an employee at this charity and it has been incredibly rewarding. I definately encourage PR graduates to look in to the world of non-profit. It’s true that it may not bring in the highest salary, but it is a great way to learn everything you need to know about PR, while contributing to a worthwhile cause. Another great advantage is the networking opportunities. Through Jesse’s Journey, my network has grown immensely and continues to do so. As a result, I know successful, prominent people in my community who work in all industries. It has come in handy more than once!

    As for IPR this week, I just wanted to say that I am very glad to hear that Terry and Chris were able to travel to London to speak to the Corporate Communication and Public Relations class at Fanshawe College about social media. It’s a topic that we didn’t discuss at length in that program last year, and I definately think it’s important for PR graduates to have knowledge and experience in the ever-changing world of social media.

    That’s all for now. Take care, and keep up the great work!

    Megan Zinn

  2. Terry Author

    Hi Megan, great to hear from you. Chris and I had a great time at Fanshawe College earlier this week. Smart kids with a whole new world of social media and PR awaiting them. Thanks for listening…

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