This week on Inside PR, Terry and David host the call-in show. They welcome audio comments from Gary Schlee, Andrew Findlater, Dan York, Francis Wooby, and Tyler Leisher. Terry also finds time to do his segment of Inside PRoper English.

Show Notes

00:27 Terry introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:24 David and Terry make reference to the fact that they will be welcoming a number of audio comments this week. Terry notes that he is exhausted because of a busy hockey schedule of late.

02:43 Terry talks about the Canadian Institute’s New Media for Communications conference, which took place November 28th and 29th. David and Terry talk about their sessions at the conference.

06:30 David introduces the first call/comment from Gary Schlee, the Co-ordinator of the Corporate Communications and Public Relations program at Centennial College in Toronto makes an important point about effectively managing internal communications during a crisis.

07:50 Terry says that he and David were remiss to have neglected discussing internal communications when talking about crisis communications on Inside PR #33.

09:10 David thinks that employees are far more savvy than employers give them credit for. David agrees that writing is the most important skill for PR practitioners.

12:10 The next call comes from Francis Wooby from Iqaluit, who makes a very good point in his comment about the important role listening in the PR professional’s arsenal of skills.

13:40 Terry agrees with Francis that listening skills are crucial to the makeup of a good PR practitioner. David echoes Terry’s view and emphasizes active listening, showing an interest, understanding, trying to clarify what they’re saying, etc. He adds that PR practitioners should be able to take the time to reflect upon a question and get back to people with sound advice, as opposed to reflex answers that can turn out to be unsound.

18:22 Dan York calls in with a number of items to discuss. Among them: Dan enjoys the show, likes the Canadian-isms on the show, recommends making the Inside PR logo more readily available, and has a recommendation for Inside PRoper English.

20:50 David and Terry share their thoughts on Dan’s comments.

24:40 Tyler Leisher, a college student, calls in asking for advice on PR education. David thinks that MBA’s are cool, but he can’t recommend doing one over getting a PR education. Terry thinks that it’s important that PR practitioners gain a better understanding of business, finance, marketing, and everything else involved in running a business. Terry and David have a lengthy discussion about the uses of business knowledge in public relations.

36:45 Andrew Findlater calls in with a short message on message training.

39:30 Terry thanks Andrew for his comment, and congratulates him and National PR on being named Marketing Magazine’s Agency of the Year. He adds that what Andrew meant to say was that two Visa member-bank employees were discussing interest rates, as it is the banks who set the rates, not Visa.

41:20 Terry talks about a clip he often uses in media training. David talks about his experience with spokesperson training.

48:53 Inside PRoper English for the week: that vs. who

49:50 David closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.


  1. Tyler Leisher

    Hey Guys, aside from you spelling my name as Leishman on the blog you helped me out a lot (:P). After giving it a lot of thought you guys are right that a general business sense is a good thing to have and I’ve decided to go into Business Administration, and then take all the PR courses that my college offers.

    You probably remember me from my multiple comments on FiR’s voice line and in an email I sent you regarding the best way to get into blogging and the best software.

    Anyway thanks for the response, and if you guys want to talk further I’d be more then happy to send you an email (or maybe Skype you?) because I’m sure I’ll have plenty of questions in the coming year.

    Thanks again guys, keep up the great work!

  2. Tyler, my bad on the name spelling. Sorry about that! Noted and corrected.

    And for what it’s worth, I’d probably choose MBA if I had to do it all over again. If you’re into PR, you’ll get here one way or another. Almost everyone tells a different story of how they got into PR anyway.

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