This week on Inside PR, Michael O’Connor Clarke sits in for Terry, who is on a cruise. He and David discuss the coming year in public relations and what lies ahead for social media. They welcome an audio contribution from Terry, as well as a comment from Joe Thornley. Finally, they play Chris Clarke’s commentary for the week.

Show Notes

00:31 David introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:45 David explains Terry’s absence and introduces Michael O’Connor Clarke, VP of Thornley Fallis. Michael spends some time introducing himself to the Inside PR listenership.

04:20 David and Michael launch into the New Year’s show. They take a look back on 2006 and a look ahead for 2007.

05:21 David talks about the adoption of social media among PR practitioners and thinks we’re still ahead of the game as we enter 2007. Michael talks about the companies taking leadership in the social media space.

07:35 David talks about the opportunities available in the social media space. He wonders if there’s a way to monetize social media, to which Michael responds that there is money to be made, but it’s going to be made the same way PR practitioners have always made their money: through the councel we provide our clients.

09:44 David brings up Crayon as an example of monetizing social media. He thinks that 2007 is going to be a big year of social media. Michael believes that firms will continue to be contacted by companies who already have agency representation in search of social media expertise because not everyone understands the space yet. He also anticipates more character blogs, fake blogs, and other programs that lack transparency.

15:25 Michael brings up an ongoing bet he knows of between a New York Times editor and Dave Winer: by 2007, which will be more relevant to Google searches, the New York Times or the blogosphere?

19:10 David brings up the topic of who he plans to hire in 2007. What are they reading? How web-savvy are they? During interviews, Michael is always interested in finding out what people read. One answer he found particularly interesting was “Google News”, to the question “Where do you get your news?”

21:25 David thinks it’s important that PR practitioners have interests outside of PR. He enjoys hearing about people’s interests during interviews because every piece of their personal makeup has something to do with their ability to work in communications.

23:55 David introduces Joe Thornley’s audio comment on government relations.

25:33 Terry contributes a few thoughts this week. He talks about his cruise, responds to Joe Thornley’s comment about government relations, congratulates Shel Holtz and Neville Hobson on their 200th episode of For Immediate Release: The Hobson and Holtz Report, and discusses what he believes to be an outstanding example of presentation skills in the movie An Inconvenient Truth. In true Terry fashion, he has a few stories to tell along the way, and hopes to be back next week for Inside PR #41.

41:10 David introduces Chris Clarke’s commentary for the week.

44:15 David closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.


  1. eliza

    I was wondering if any PR would be willing to be interviewed for my career paper I am pursuing. It is for my journalism class and I would just need to get alittle information about your career. If anyone would be interested in helping me, please email back. Thank you.


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