This week on Inside PR, Terry and David talk about the future of social media and PR’s place within it. Also, they welcome audio comments from Paull Young, Andrew Findlater, and Colin Douma. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:29 David introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:15 Terry wants to point listeners to an interview he did with Paull Young for the Forward Podcast.

03:12 Terry talks about his venture into the world of audio book podcasting with his novel The Best Laid Plans, this week with an offer to have his book listed on Podiobooks.

04:10 David talks about a possible new feature on Inside PR: phonecasting, which allows listeners to download podcasts to their cell phones.

05:15 David talks about a podcast interview he did with Eric Bergman about the MRP system he helped pioneer.

6:55 Terry kicks off this week’s batch of comments with an email from Michael Keliher. He talks about a promotional giveaway that listeners can enter here.

09:12 David introduces an audio comment from Andrew Findlater of National PR, who is in search of a social media savvy PR professional. Terry points out that his firm is also on the hunt for such PR pros.

14:10 Terry introduces an audio comment from Paull Young on Canada’s social media scene.

15:20 David introduces an audio comment from Colin Douma. Colin wonders what the future of PR, marketing, and social media are going to look like.

21:30 Terry and David use Colin’s question as this week’s main topic for discussion. Terry has a sense that there will be some change in communications as everyone tries to put a stake in social media. David thinks that the focus needs to be on the conversation and on the fact that we need not go through the media anymore. David asks the question: will marketing and PR change because of social media?

29:05 Terry adds that PR isn’t about selling, and that’s why he thinks we’re best suited to own social media.

31:58 Terry introduces Chris Clarke’s commentary this week.

35:28 Inside PRoper English: avoiding unnecessary “filler” words, phrases and cliches like “essentially,” “basically,” “at the end of the day,” and Terry’s favourite, “in terms of.”

37:50 Terry closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.


  1. Thanks for a thorough examination of my call in this weeks edition (#44) of insidePR.

    I think there is more room for discussion on this topic of leadership in social media. Perhaps Dave said it best in waiting to see what happens. I think we all have to drop some prejudice of each others disciplines and embrace this change. We know that advertising is a bulky expensive way to build a brand and/or delver a message. We also know that PR alone cannot sustain a brand. Social Media may be the holy grail we have all been seeking, and I look forward to see where it takes us.

    One thing is for certain, at least in Toronto… PR is way more ahead of the social media curve than the ad folks are, however the ad folks see a broader potential in the tools than currently discussed in most PR social outlets.

    What a great discussion.
    collin douma

  2. I’m listening to your discussion on the future of social media, excellent topic, thanks Collin. I think you guys made some very important statements. Currently there is a lack of leadership that is moving social media into a prominent position. I consider groups like you guys, FIR, Jaffe, Chapman, etc as the pioneers/champions and momentum is building. I think we need more leaders to get us to the tipping point for social media where it becomes common for agencies to push the concepts with clients buying in. As you pointed out, this will ultimately result in a change in the fundamentals of marketing.

    I also think it will be a blend of disciplines. I work in the interactive department of a full service agency and in our attempts to promote social media concepts to clients you have the Interactive, PR and Marketing guys making the pitch. Each brings key components to the table for a successful social media campaign.

    Another interesting point you made was that you feel the medium may not be for selling. For social media to really change the fundamentals of marketing, and for companies to get on board, there has to be some component that creates action; action that can be tracked or reviewed in some sense.

    Thanks again for the conversation. You’ve really hit some strong points for me of late and have lit a fire that is pushing me to champion social media within my organization. My minds racing!!

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