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This week on Inside PR, David and Terry have a discussion about ghost blogging for clients. They also welcome an audio comment from Dan York. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

05:35 Francis Wooby wants to let listeners know that the CBC’s look at the PR industry is available as a podcast. The show was a 6-part series called Spin Cycles. It has been available as a podcast for a while on the CBC’s website here.

06:35 Dan York calls in with a comment.

10:30 This week’s major topic of discussion: ghost blogging for clients.

27:30 Inside PRoper English: stationary and stationery

29:30 Terry mentions the Fans of Inside PR group on Facebook. Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.


  1. Y’all must have ghost blogging on the mind at Thornley Fallis, as Bryan Person forwarded me a tweet on the subject from Joe Thornley on Monday. I won’t repeat my message to him here; I’ll just remind you and your listeners that you can hear my latest description of my own ghost blogging experience in my March 26th Report from the Asylum (last half of recording). That’s at http://www.podcastasylum.com/reports/ in case live links aren’t allowed in your comments.

  2. thanks for the show, as always, fellas. As one of the Topaz Partners folks, I appreciated the entire discussion on the “ghost-blogging” issue. There are a lot of opinions going around based on if/when/should you ghost blog, as well as some good explanations and discussion–of which you have been a big part– of what the Air Hybrid Blog actually is– and is not.

    The best thing you said is “there are no rules.” Some people try to make them, but all we can do is create something that serves our purpose, our constituents, and that we are honest about what we are doing. The nature of the social Web is that improvements/changes can be made on the fly to any suggestions made (as certainly happened in our case). It also means, as you suggested, that the definition of what is acceptable as a “blog,” or whatever you want to call any individual effort, adapts to reality on a continuing basis.

    Also, on another point you made–the age of PR people being completely behind the scenes is o-v-e-r over. more and more, our pitching is in public. We are content producers. People know who we are, and we have to trust that what we are saying is compelling, valuable and legitimate.

    Great show guys, longtime listener, thought I would finally come out of lurker mode!

  3. I just wanted to comment on the major topic ghostwriting. I found the conflict to be very interesting so I did some digging through Wikipedia on the history of blogs themselves and found The Online Diary History Project. The site is basically a collection of early bloggers reflections on why they were doing what they were doing back in the mid 90s that touched off the phenomenon we know as blogging and the overwhelming response is that they were doing it to “connect and express” in an authentic manner.

    This lack of authenticity is where I think ghostwriting goes off the rails a bit (what the podcast strongly tries to get at) . I personally agree with the disclosure recommendation in the podcast just to be as true to the format as possible yet still reaping maximum benefit from it.


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