This week on Inside PR, David and Terry discuss the top 3 ways to use public opinion research in public relations. Also, Terry does his segment of Inside PRoper English.
00:30 David introduces the show
02:30 David mentions that he sat on a panel at From Mass to Grass: Canada’s Word of Mouth Marketing Conference. Here is the discussion, from Michael Seaton’s The Client Side podcast.
06:30 Terry mentions that there are no comments this week, nor are there any commentary. This leads to the main topic of discussion for the week: market research.
08:00 The top 3 ways of using public opinion research for PR.
08:15 The first use is to drive media relations.
14:45 The second use is to hone your key messages.
20:00 The third use is to drive the development of the communications strategy and the overall plan.
27:30 Inside PRoper English: a round-up of redundancies.