This week on Inside PR, David and Terry have a chat about professional spring cleaning. They also welcome audio comments from Jamey Shiels, Elizabeth Hirst, and Boyd Neil. They also welcome an audio contribution from Gary Schlee. Finally, Terry does his segment of Inside PRoper English.
00:30 Terry introduces the show
02:30 Terry mentions the latest Luke Armour virtual-PR meetup. The latest is called A Virtual PR Murder Mystery, featuring many prominent podcasters.
04:55 David introduces a comment from Jamey Shiels.
07:00 David introduces Elizabeth Hirst’s comment on introducing social media into a Canadian PR curriculum.
12:30 Boyd Neil sends in a comment about Facebook.
18:15 David introduces the main topic of the week: spring cleaning for your PR career.
20:00 The first tip is to work on a shortcoming.
23:30 The second tip is to know what you don’t know.
24:30 The third tip is to ask yourself what you want to be known for. What is your brand?
25:30 The fourth tip is to get a mentor, be a mentor, or both.
27:40 The fifth and final tip is to lose the “do what you’re told” approach
30:30 Gary Schlee sends in an audio commentary.
36:30 Inside PRoper English: over vs. more than