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This week on Inside PR, David and Terry have a chat about professional spring cleaning. They also welcome audio comments from Jamey Shiels, Elizabeth Hirst, and Boyd Neil. They also welcome an audio contribution from Gary Schlee. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show

02:30 Terry mentions the latest Luke Armour virtual-PR meetup. The latest is called A Virtual PR Murder Mystery, featuring many prominent podcasters.

04:55 David introduces a comment from Jamey Shiels.

07:00 David introduces Elizabeth Hirst’s comment on introducing social media into a Canadian PR curriculum.

12:30 Boyd Neil sends in a comment about Facebook.

16:15 David mentions the Most Valuable Podcast contest going on over at Fly Over Marketing. Go vote for Inside PR here.

18:15 David introduces the main topic of the week: spring cleaning for your PR career.

20:00 The first tip is to work on a shortcoming.

23:30 The second tip is to know what you don’t know.

24:30 The third tip is to ask yourself what you want to be known for. What is your brand?

25:30 The fourth tip is to get a mentor, be a mentor, or both.

27:40 The fifth and final tip is to lose the “do what you’re told” approach

30:30 Gary Schlee sends in an audio commentary.

36:30 Inside PRoper English: over vs. more than

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.


  1. Excelelnt episode, guys! Quick suggestion would be to include your five spring-cleaning tips here in the show notes. They were good ones, and I’m writing up a blog post now related to one of them.


  2. On your Inside PRoper English segment: The jury is *not* out! “More than” is for quantities; “over” is for spatial relationships. This is one of the worst (or best, depending on how you look at it) examples of common misuse leading to the perception of correctness. Boo!

    No exceptions, no mercy! (http://www.youtube.com/watch?v=va2siioYqjc)

    Keep up the good work.

  3. You rock, Sketch…even if you won’t leave us a comment. We don’t need a long Hopkinsian comment. Just a bon mot, turn of phrase, witicsm or dirty limerick will suffice.


  1. Bryper.com

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