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This week on Inside PR, David and Terry discuss the UK launch of the iPhone and how PR practitoners need to be aware of their role in their clients’ stories. They also welcome comments from Bernie Goldbach and Dave Fleet.
00:30 Dave introduces the show.
01:21 David and Terry welcome a comment from Bernie Goldbach.
02:43 Dave Fleet calls in with a response to Bernie’s comment last week.
03:54 Terry and Dave briefly discuss how people can misinterpret email and online communciation.
06:00 Dave introduces today’s main topic: the UK launch of the iPhone and how PR practitoners need to be aware of their role in their clients’ stories.
30:10 Inside PRoper English: Amuse vs. Bemuse
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